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Understanding the Uninsured: 5 Opportunities for Promising Growth
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"Understanding the Uninsured: 5 Opportunities for Promising Growth"
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Before you can start closing the insurance gap, you need to know why people are underinsured and where to find them.

According to a recent report, 75 percent of U.S. businesses are underinsured, and 40 percent of small-business owners have no insurance at all. That means most commercial clients and prospects don’t have the coverage they need, but you can take steps to help eliminate their coverage gaps. Help customers cover risks they face, but aren’t considering, and grow and diversify your book in the process.

Download this eBook now to understand why people don’t buy insurance, where to find them, and how you can cross-sell your way into the gap. You will learn five ways to help them, including:

  • NatCat add-ons, such as private flood and earthquake 
  • Cyber 
  • Business interruption  & CBI
  • Filling liability gaps, including professional liability, EPLI, and commercial umbrella
  • Specialty lines, such as engineering and construction, as well as e-Commerce

As your agency faces pressure from the commoditization of personal lines and tech-driven automation – a move into more complex commercial lines offers you promising growth opportunities – discover how you can improve trust and help the underinsured now. 


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